Two major factors that influence Canadian golf industry essays

Two major factors that influence Canadian golf industry essays As we know, the golf industry in Canada is undergoing a decline during recent years. There are lots of external macro factors may affect the growth of golf industry. However, from my opinion, economic and cultural influences should be the most important ones among them. It is an undeniable fact that economy has played a significant role in our daily life. It influences every decision made on our expenses as well as our participation in golf sport. According to the survey report from RCGA for the 2002 golf participation in Canada, from 1996 to 2001, golf participation has followed a similar pattern to that of the Canadian economy. Growth from 1996 to 1998 was quite strong. Since 1998, however, the unfavourable economic conditions have caused the remarkable drop on number of golfers in Canada. Those low income golfers are more sensitive to the increased economic pressure. Since 1998, the number of golfers with an annual income between $30000 - $49999 has decreased by 25%. It is unreasonable for a golfer to enjoy the swing in a golf course with a very tight budget. Fortunately, Canadian economy is improving during these two years. From the recent media we know that the Canadian Economic Confidence Index goes up 9.33 points to 109.18. Optimistic interest rate predictions, high home purchase intentions, low job anxiety and positive personal economic outlook have drove the confidence up. This will also lead to the high level of intent to resume golfing among former golfers. On the other hand, immigrants with various cultural backgrounds may contribute to the growth of golf industry in Canada. Started from 1996, Canadas open policy on immigration has attracted more than 200 thousands immigrants per year from all over the world. Although most of these people are not familiar with golf, it is a huge potential market demanding our development. From what I know about Chinese immigrants from Hong Kong and Taiwan, many of ...