How to Get More RBG Color Values for Delphi

In Delphi, the TColor type specifies the color of an object. It is used by the color property of many components and by other properties that specify color values. The Graphics unit contains definitions of useful constants for TColor. For example, clBlue maps to blue, clRed maps to red. More CL Values = More Colors You can specify TColor as a 4-byte hexadecimal number instead of using the constants defined in the Graphics unit. The low three bytes represent RGB (red, green, blue) color intensities for blue, green and red, respectively. Note the inversion from a typical hex color: For TColor, the sequence is blue-green-red. For example, red can be defined as TColor($0000FF). ConvertRBG to TColor If you have values for red, green and blue intensities (a number from 0 to 255 - byte type), heres how to get the TColor value: var   Ã‚   r,g,b : Byte;   Ã‚   color : TColor; begin   Ã‚   r : StrToInt(ledRed.Text) ;   Ã‚   g : StrToInt(ledGreen.Text) ;   Ã‚   b : StrToInt(ledBlue.Text) ;   Ã‚   color : RGB(r, g, b) ;   Ã‚   Shape1.Brush.Color : color; end; The ledRed, ledGreen and ledBlue are three edit controls used to specify the intensity of each color component. Shape1 is a TShape Delphi control. Delphi tips navigator: » How to Parse TAB Delimited Files in Delphi « IsDirectoryEmpty - Delphi function to Determine if a Directory is Empty (no files, no sub-folders)

What is Embezzlement Definition and Famous Cases

Embezzlement is defined as the misappropriation of funds or property by someone who lawfully controls such funds/property, without the knowledge of the owner. It is considered a crime under the federal criminal code and state statutes, and is punishable by jail time, fines, and/or restitution. Did You Know? One of the most famous embezzlement cases in U.S. history was that of Bernie Madoff, who embezzled over $50 billion from investors through a Ponzi scheme. Elements of Embezzlement According to the U.S. Criminal Code, in order to charge a person with embezzlement, the prosecutor must prove four elements: There was a trusted relationship between the person accused of embezzling funds and the institution or owner of the funds.The person was given control of the funds through employment.The person took the funds for private use.The person â€Å"acted with the intent to deprive the owner of the use of this property.† In order to prove embezzlement, a prosecutor must show that the defendant was substantially in control of the misappropriated funds. Substantial control can be demonstrated through employment status or contractual agreement. When proving embezzlement, it doesnt matter whether the defendant remained in control of the funds. An individual can still be charged with embezzlement even if they transferred the funds to another bank account or a separate party. Embezzlement charges also hinge on intent. The prosecutor must show that the embezzler intended to use the funds for himself. Types of Embezzlement There are multiple types of embezzlement. For example, some embezzlers go undetected for years by â€Å"skimming off the top† of the funds that they are employed to control. This means that they take small amounts of money from a large fund over a long period of time, hoping that the missing amounts will go unnoticed. In other cases, an individual will take a large amount of money at once, then attempt to hide the embezzled funds or even disappear. Embezzlement is generally considered a white-collar crime, but smaller forms of embezzlement also exist, such as taking funds from a cash register before balancing it at the end of a shift and adding extra hours to an employee timesheet. Other forms of embezzlement can be more personal. If someone cashes their spouse or relatives social security check for personal use, he or she can be brought up on embezzlement charges. If someone â€Å"borrows† money from a PTA fund, sports league, or community organization, they can likewise be charged with embezzlement. Jail time, restitution, and fines may vary based on how much money or property was stolen. In some states, embezzlement may also be a civil charge. A plaintiff might sue someone for embezzlement to receive a judgment in the form of damages. If the court finds in favor of the plaintiff, the embezzler is liable for the sum of damages. Embezzlement vs. Larceny Larceny is sometimes used interchangeably with embezzlement, even though the two terms are legally very different. Larceny is the theft of money or property without consent. According to U.S. federal code, larceny charges must be proved through three elements. Someone accused of larceny must have: Taken funds or property;Without consent;With the intent to deprive the institution of the funds. The need for embezzlement as a separate charge arose out of these elements. People engaged in embezzlement schemes do in fact have consent to be controlling the funds they take. On the other hand, a defendant charged with larceny never lawfully possessed the funds. Larceny is commonly referred to as outright theft, while embezzlement can be viewed as a form of deception. Famous Embezzlement Cases The most famous embezzlement cases unsurprisingly come with the highest price tags. The startling sums of money taken by the defendants accused and convicted of fraud have made some of them household names. In 2008, an investment advisor named Bernie Madoff was arrested for taking over $50 billion in funds from investors—the largest embezzlement case in history. Madoff carried out his scheme undetected for years. His Ponzi scheme used money from new investors to pay off old investors, making them believe that their investments were a success. Madoff pled guilty in 2009 and received a 150-year prison sentence for his conduct. The scandal rocked the investment banking world and altered the lives of the people and institutions who had invested their savings with Madoff. In 1988, four employees of the First National Bank of Chicago attempted to steal a total of $70 million in funds from three separate accounts: the Brown-Forman Corporation, Merrill Lynch Company and United Airlines. They planned to charge the accounts with overdraft fees and transfer the money to Austrian bank accounts through three separate transfers. The employees were arrested by the Federal Bureau of Investigation after the outrageously large overdraft fees were flagged. In 2012, a court sentenced Allen Stanford to 110 years in prison for embezzling over $7 billion. The international Ponzi scheme gave Stanford and his associates control of investors assets with the promise of returns from safe investments. Instead, prosecutors alleged that Stanford pocketed the money and used it to fund a luxurious lifestyle. Some of Stanfords investors lost everything, including their homes, after a Securities and Exchange Commission (SEC) investigation landed Stanford in prison. Sources Embezzlement.  Britannica Academic, Encyclopà ¦dia Britannica, 11 Aug. 2018.  academic-eb-com.resources.library.brandeis.edu/levels/collegiate/article/embezzlement/32506. LII Staff. Embezzlement.  LII / Legal Information Institute, Legal Information Institute, 7 Apr. 2015, www.law.cornell.edu/wex/embezzlement.1006. Larceny.  The United States Department of Justice, 18 Dec. 2015, www.justice.gov/usam/criminal-resource-manual-1006-larceny.1005. Embezzlement.  The United States Department of Justice, 18 Dec. 2015, www.justice.gov/usam/criminal-resource-manual-1005-embezzlement.Possley, Maurice and Laurie Cohen. $70 Million Bank Theft Foiled Chicago Tribune  19 May 1988. Web.Krauss, Clifford. Stanford Sentenced to 110-Year Term in $7 Billion Ponzi Case New York Times 14 June 2012. Henriques, Diana B. and Zachery Kouwe. Prominent Trader Accused of Defrauding Clients New York Times 11 Dec. 2008.Henriques, Diana B. Madoff is Sentenced to 150 Years for Ponzi Scheme New York Time s 29 June 2009.

Personal Networking Free Essays

Personal networking is a concept that has gained much relevance overtime it has especially been advanced by capitalism in that man tends to utilize labor from other as well as resources at his / her disposal to make ends meet. In the process it becomes important that one must often rely on peers and acquaintances in order to be successful in both social – economic arena as well as political arena. Although the term is controversial as at is mysterious, many explanations have surfaced. We will write a custom essay sample on Personal Networking or any similar topic only for you Order Now For instance there are those who argue that networking is morally wrong for it leads to marginalization or at least exemplifies it. In that regard those who take that view are opposed to networking concept mainly because it puts some people at disadvantage and this leads to inequality. For an instance in highly unprofessional business environments, job advertisements are not done appropriately. Therefore getting employed in such an environment requires one to have access to insider information on the company. This comes in the form of how networked one is. Networking simply refers to endless efforts of that are put to get connected or make connections for as to facilitate changes with other people or business. It actually involves knowing people as other businesses. It also entails developing communication process with these people and businesses. The communication involved here should be critical and of the accepted language that is persuasive and attracting should be encouraged. This attracts more people who in this are the customers as well as promoting god relationship with other businesses sometimes that leads to increase in profits and consequently success of the business. Networking involves exchanging, interacting and exchanging ideas or referrals, which it demands that trust must be, build between or among the involved parties. Networking is done anywhere for instance when tow people meet at a certain place they can decide to exchange their business cards. This can also happen to more than two people and it is very help full since incase one of them lands on to a job he/she can contact the others. Hence e networking is a very highly appreciated practice since it can alter these living standards. Networking is done al the time and is very essential especially when a newly established business is in need for a fast growth and success. It should network with the other businesses. The managers should network with those of other businesses so that they stand in a position of acquiring ideas that can help them cause tremendous growth to their businesses whenever they apply them. It should also seek to network with customers, offering quick and standard services so that the customers rest assures and trust the business in all its endeavors This will lead to customers recommending the business, which is simply networking. Through giving recommendations on the well services offered by the business, the customers will have networked with the business and more customers will chip in to benefit from the services. This way, the business will attain a fast growth since profits will be high. Networking is very important also for individuals who are engaged in provision of quality products or those who are involved in doing quality work. If these people really want success in their undertakings, they should interact with other people and give out their products. They will also in return get a lot of positive recommendations or reinforcement from the people and this is all what networking entails. Personal networking entails Personal networking is very important and can even help someone in finding a new job. As long as one has quality performance, one just need to reach out for those people who are in the highest ranks in the job and this will enable the person get a job easily. In order to network, one needs to know quite a lot of people, as well as establishing relationships with new people Businesses that practice networking establish very good relationship with the customers as well as the employers. Through networking, the businesses are able to reveal the services that they offer to their customers as well as how it operates. A good relationship between the business and the customers is established and this leads to fast growth of the business (Blyler, Roundy,1993). Through networking also, businesses are able to open up their suppliers and if for example the business is unstable, a consensus may be reached for the supplier to be collecting their dues after an agreed period of tie. This promotes fast growth of the business. Every business organization should have a well-established communication method for it to experience success. Communication is a very important tool in business since it is only through communicating that the business can access its suppliers as well as other business counterparts. It is also important since it helps the business to pass information to its customers for example information about change of location, change in costs, or even introduction of a new property or service in the business. There quite different methods of communication in any business organization. These may include (a) Written method of communication This is a method of communication that uses letters to pass information. It is useful especially for the deaf or those people who have hearing problems, though they can still use sign language. Written method of communication is effective since the message is conveyed very fast once it is read by a few people. Written method or simply use of letters can be essential both for internal communication as well as external communication. They can be used to communicate to workers on pay rises, disciplinary measures as well as promotions. They can also include use of diagrams but this mostly depends on the nature of the message. This method of communication is cheap since no electronics are used moreover, there is a record kept for reference purposes. It also contains a lot of information especially when use of figures is practiced. However, written method of communication can be sometimes unreliable since it can be distorted or get lost. There is also possibility of not reaching the addressed people and can also be inconvenient method especially when the information to be communicated is urgent. This is due to the fact it takes quite a lot of time to construct the letters. There is no evidence whether the message has been delivered and received by the concerned people unless the concerned provides feedback. Additionally, the written form of communication a lot uncertainties since in case of wrong information, the recipients reply to it as it is. (b) Visual method of communication According to, Spitzberg, and Cupach. (1984). This also keeps workers informed on what is going on within the business enterprise. It mainly consists of picture accompanied by text. The picture or diagram has a meaning that is intended to pass across. This method of communication is very time consuming especially in drawing the pictures and the diagrams. Wrong information is likely to be passed to the concerned people, for example where the person drawing the pictures is not well conversant with relating the intended message to be communicated and the picture to represent this. However, if the pictures are kept attractive and eye catching, (Asante, Gudykunst, 1989) they tend to draw attention of many people and if the message is well depicted in the pictures, then many people receives it. c) High tech method of communication. This simply refers to use of electronic communication, such as computers, televised pictures, e-mails, telephones as well as telex. It is a method that has facilitated communication process in terms of speed and reliance. For instance, use of e-mails in businesses for communicating takes a very short period of time and it is very reliable since an assurance that the intended recipients get the information is created. This method of communication is also used to reach people who are very far for example outside the country since there is a provision for Wide Area Network (WAN). This leads to attraction of customers from far and wide, who get to network with the business and hence success is achieved. In addition, accuracy is a very important element that is also achieved through use of this method as well as provision of immediate feedback. However, this method of communication is very expensive, for instance, it costs the business enterprise a lot of resources to buy computers, VDU screens as well as fixing telephones and telephone lines. Leiss, (1990) states that effective communication is the key factor that enhances administrative function. Effective communication simply refers to passing of the required messages to the intended recipients and ensuring that the messages reach the targeted people who are the recipients. It also entails use of the right communication channels that ensures which ensures that all the recipients have got the message as well as using the correct and the right language, which ought to be polite in passing messages. Administration is a very important practice in any business organization since it is through it that a peaceful working environment as well as an organized running of the organization is achieved. For the administrative functions to be satisfactorily met, effective communication should be encouraged. Guidelines to effective communication include: The urgency of the message to be communicated should be considered so as to be able to choose the effective method of communication. Here, very urgent messages should be communicated through High tech methods while those which are not urgent can be communicated through written methods. In order to communicate effectively, the administration also should consider the target or rather the audience. If for example, the target recipients of the message are deaf people, then the best methods of communications to be used are visual and written methods. Using oral communication in this scenario hinders communication and this leads to communication barrier, something that affects the business negatively leading to its collapse or losses. Effective communication is also achieved through realization and consideration of the other people’s interests, values as well as respect for their well being. This means that, no messages that demand people to do things that they cannot afford or are beyond their capabilities should be conveyed to the people(Stocklmayer, Gore, Bryant, 2001). Effective communication should also put into considerations the time when the message is being conveyed to the recipients. For instance, Messages that come from the administration at the closing hour of the business when most of the workers are in a rush to reach their respective homes or attend to other duties are most likely not to be given the required attention (Allen, 1987). This then leads to poor flow of messages within the hierarchy. However, messages that are released or passed to the recipients in the morning hours are likely to draw quite a lot of attention from the recipients. This leads to a very nice flow of information and the overall result is success to the business since coordination will be maintained. Conclusion. Personal networking is very useful and important. It is one of the most attributes that a person can use to reach higher levels of success for example when one secures a good job through his efforts in meeting and making new friends. Networking is also very essential in business for it is only the way through which the businesses get to be known by quite a lot of people who also become the customers and this translates to success. How to cite Personal Networking, Papers

Digital Marketing the Way Forward in Marketing

Question: The essay question to be addressed through research and review of the contemporary literature in the topic area: digital marketing.A range of references that should demonstrate breadth and depth of research.Industry and/or organisational examples to be incorporated into the essay as illustrative evidence.A original argument to be built through the use of critical thinking.Critical evaluation in the essay's conclusions. Answer: The rapid growth of the technology has actually changed the activities of human like their interactions and also their habitats. The social relationship in the real world has been transformed to virtual world which is resulting in building in social relationship from across the globe to disclose the prevalence of the web. The marketers are discovering themselves having to quickly acclimatize to the vast sudden increase of new technology and digital media (Nielsen, 2000). This essay would discuss the concept of digital marketing and how it is advantageous to the organization. The essay would try to find out some evidence for is digital marketing the way forward in marketing? For evidence, it would incorporate few organizations as examples. The essay would critically analyze the impact of digital marketing from both the customers and also marketers perspective. The essay will be concluded by summarizing the overall discussion. Digital marketing has become the most novel and innovative concept of 21st century. Digital marketing is also known as e-marketing, search marketing, web marketing, internet marketing or online marketing. The digital marketing does not refer to only marketing through internet but also marketing done through wireless media or e-mail (Miller, 2012). The digital marketing ties mutually the technical and the creative aspects of internet along with sales, ad and development. The digital marketing mainly refers to the media placement at different customer engagement cycle stages via search engine optimization (SEO), search engine marketing (SEM), web 2.0 strategies and poster advertisements on particular websites. This digital marketing is changing the business environment. This framework allows the organizations to shorter down their channel of distribution (Mckinsey.com, 2013). There are different business model that the digital marketing utilizes: Local digital marketing: This is a model which is mainly used by the small enterprises through internet to identify and to increase relationships which can be utilized for real-world advantages. (Donnelly et al., 2012) The local digital marketing mainly utilizes mechanism like targeted online sales promotion, local directory listing and social media marketing (Morris, 2009). Another model is the Affiliated Marketing, in which a service or a product is mainly created by one body and is sold by other sellers for profits. Then the lead based websites, which is an approach using which the organization generates values by acquiring sales from that particular website. Lastly the e-commerce model in which the products are sold to businesses to consumers, businesses to businesses or from consumers to consumers (Farrar, 2010). The advent of digital marketing has many advantages to the organizations. According to Whitla (2009), the web can be utilized for customer support, online sales, publishing and also market research. Further, the web also helps in building the brand, generating word of mouth (WOM), crowd sourcing and also buzzes marketing. Similarly, Eid and El-Gohary (2013), supports the argument by saying that the internet also helps in improving the performance of the firm and also execute the marketing strategies. Further, the digital marketing is inexpensive when identifying the ratio of cost for reaching the target audience. Organizations can reach their target audience with less advertising budgets (Mulhern, 2009). This medium permits the customers to purchase and research the services and products they are interested. Thus, businesses have the advantage of appealing the customers at low cost. Also, the digital marketing provides the benefit of measuring the statistics inexpensively and easily by testing, calculating and tracing the overall internet marketing campaign. The Marketers can utilize various methods and techniques like pay per action, pay per play, and pay per click through this internet marketing platform. Thus, through this the marketers can make a decision which contributions or messages are more appealing to their target audiences. The campaign outcomes can be easily tracked and measured due to the initiatives taken through internet marketing that generally requires the users to visit the website, click an advertisement and also carry out targeted actions (Mordkovich and Morokovich, 2005). The digital marketing is about promoting and advertising the business using the internet platform. It has the capability to unite millions of consumers from across the globe in less time, unlike traditional marketing. However, it is very much important to understand the organizations can no longer dictate to the needs of the customers. Presently, the target audiences have been handled over the control, enabled with telling the organizations the needs of their clients (Kourdi, 2011). With the swathes of information, suppositions, thoughts and investigations being traded, organizations need to be sure and secure in who they are, their vision, points and goals. This implies linking, remarking, and voting. The brightness of digital media lies in the way that this works the other route around as well. Marketers have the capacity to get a constant, immediate, continuous investigation of where and when every penny or pence by the customers has been spent. This fortune of information empower s digital marketers to screen where patterns rise up out of and where they are heading (Kaufman and Horton, 2014). Organizations that give services of digital marketing are in the matter of gathering out discernment from this trove of information. They watch out for purchaser patterns, analyze them, and structure complex methodologies to leverage social networking tools, create the brand image, design the websites, captivate clients and proselyte visitors into clients. Simply the technology ability is insufficient for digital marketing, as amazing as this may sound. The service of digital marketing incorporates knowing how to get individuals really inspired by looking at something, whether its a genuine issue or simply diversion, or here and there both. It's more than simply pushing an inane slogan or at them. It also helps to take the business on top and also helps to stick to the first page of Google. A decent digital marketing organization will provide the right and regular, guidance, current, precise reports on advancement and guaranteeing the customer that objectives expressed are being met (Wind and Mahajan, 2001). Digital has changed the structure of numerous functions of marketing. Social networking and direct communication with shoppers has prompted effective co-creation in advancement and relationship administration. CMOs are presently working with their colleagues in developing the product and customer promoting to exploit these opportunities. Internet Marketing has changed the stream of distribution channels. It has done this by permitting the channels to end up shorter. Products may pass specifically to the shopper from the producers, by means of digital marketers (MxM India, 2013). This implies that as opposed to having numerous distribution channels there exists three main channels, the consumer, virtual marketer and producer. It could likewise be simply consumer and producer. Online platform mainly helps the organization to bring a brand to life by setting up few online activities that further helps to understand and get deep into the heart of the business and brand proposition. Agencies and marketers don't make brands instead their customers are responsible for creating a brand. A brand is the passionate and psychological association of a client with a business and its services and products. The agencies and the marketers are great at is making situations that urge a brand relationship to happen between a business and its customers, and sustaining that relationship once an association has been made. Furthermore the decisive word here is 'empower', as it is not possible to constrain a client to have a brand relationship or ensure that it will even happen (Ryan and Jones, 2009). Each channel of marketing that a business utilizes can possibly support or devastate a brand relationship. Similarly, every time when a customer interacts with a business either through the customary awareness advertising, the buying process, post-purchase activity, loyalty marketing or customer service there is a risk the customer may leave or turn into greatest advocate (Smart Ins ights, 2011). Digital or all the more accurately the unlimited exhibit of digital channels is an incredible environment for building a brand. As both a sales and distribution channels, the digital platform provides organizations the chance to address the needs and desires of their customers all through the purchasing cycle. Likewise, no other channel offers the level of potential for client business intuitiveness that digital marketing does (Nielsen, 2000). This aide clarifies the just about crazy clamoring for the following huge thing in the recent years of digital world, whether that is E-CRM, Mobile, Search and Social Media. The digital marketing face is changing at a face pace. It has become a daily fashion, through which the social media users are responding and reacting to the business specifics strategies. Continuously the search teams are applying experimentation and testing to identify and clearly understand the real works. According to the Uriel Alvarado, the chief marketing and public relationship officer of Saxo Capital Markets, digital marketing provides tools like programmatic marketing, algorithms and cookies through which the organization can run customized and automated campaigns effectively. As there is a rise in the use of mobile applications, he says that there is huge opportunity for the marketers to not only invest on the contents abut also on developing relationship capital, which would help to drive the strengths of brand. Further, Teresa Arbuckle, the marketing director of Ireland and UK of Grudig, says that in this online marketing world, it is very much important to communicate ef fectively through own channels (tactixnz.co.nz, 2014). The consumers have become savvier towards the brand message to build up strong relationship. This digital marketing platform offers real value to the contents and help to broaden the relationship. Similarly, Allan Blair, the head of strategy of Tribal Worldwide, London supports by saying that through digital marketing, the organizations can offer personalized products or services to their consumers. The brands can collect survey through this platform and can serve their target audiences or the consumers according to their needs (Davidi, 2014). According to the opinion of the Chief marketing officer of Mahindra Mahindra, Vivek Nayer, digital marketing is making the customers of a brand more powerful. The main motto with this digital marketing is engagement and conversation of the consumers. The best part of this digital marketing is that it helps to develop and measure the brand. Similarly, Vinay Bhatia the VP, Marketing Loyalty of Shoppers Stop, emphasized that the organization must tailor digital marketing as it offers thinking information, which can be used for betterment of the business. Also, the Chief Brand Marketing officer of Reliance Industries, Andrew Campbell, states that the digital platform has helped retail to grow, provide high quality service, value and trust to the customers. This digital marketing platform also helps to develop strong bonding with the consumers (MxM India, 2013). From the perspective of consumers the information communication technologies have various benefits involving participative, richer, convenience, efficiency information with product diversity, cost reduction and competitive pricing. The trend of online social media has enhanced these benefits more; the consumers are able to interact with the business proactively. Consumers have become quite comfortable with the online digital platforms. They are more attracted towards the digital retail experiences and also post-purchase researches for receiving the highest product value. The chief marketing officers are becoming more concerned with the mobile platform (wipro.com, 2013). CMOs believe that the mobile platform is influencing the path-to-purchase end, in-store facilities and also point-of-sale. The mobile applications allow the customers to be search and purchase faster. The latest mobile based payments methodologies are increasing the awareness in the developed markets through digital w allets, near-field communications (NFC) and couponing. For example, Starbucks provides the loyalty scheme in-store members with the option of payment credentials, where the customers can pay through their phone and also avoid check-out queues (Taylor, 2013). Apple recently announced a scheme for its iOS devices which enables the users to pay in-store and self-scan. With this engineering, retailers can convey the more customized online shopping encounters that numerous buyers are coming to expect when they go in-store. Individual experiences can likewise originate from empowering the client to further investigate the story behind the Products or the advertising QR codes and products recognition through camera applications are being utilized for this reason (tnsglobal.co, 2012). The social media platform is also blending the digital activities for the companies. The FCommerce of the Facebook commerce is helping towards the success of the brands. Many brands like Bulgari, Skoda, Heinz, Old Spice, Max Factor (Unilever), Starbuck, Warner Bros, Lady Gaga, Pampers, Gillette and Coca Cola have established the Facebook stores for various categories. The brands are using the Facebook platform for providing the customers with group-buying options. Through this they are able to create awareness and increase their engagement with the brand. The brands are leveraging Facebook as an exclusive deals and offers for rewarding the fans. Though Facebook Connect people are able to see what their peers are buying or adding to their cart. Amazon was the first organization to popularize the use of social engine (Charlesworth, 2014). Amazon has been utilizing the digital platform for generating competitive advantages. It is one of the strong evidence of how the digital platform or the technology can drive the growth for developing new revenue streams and also optimizing the retail experiences. This has also helped to maximize their distribution economies of scale. Also Amazon also uses the AWS (Amazon Web Services) which is a cloud infrastructure as a service (IaaS) division of its own. Utilizing broad information about the purchasing behavior of the customers cross-functionally in a closed-loop framework has permitted Amazon to create new products, enhance its web client experience and convey clients better continuous shopping proposals (Jackson et al., 2011). Analytical granularity of Amazon has even found that each 100 milliseconds of extra page load time on its site brings about a 1% reduction in deals, provoking the e-business titan to twofold down on location pressure and streamlining. In the interim, customary and more progressive retail models where IT and promoting can't make this kind of closed-loop are attempting to contend with Amazon's rate and viability (Donnelly et al., 2013). According to the Gartner study, 2014 around 70% of the Fortune 500 companies have hired the CMT (Chief Marketing Technologist) or similar leadership role, who are mainly responsible for arranging a cross-functional mobility team among the business organization and IT. The main objective of the organization is to find the appropriate software innovations which can improve the digital-physical experiences of both the employee and the consumers (Percolatehq.tumblr.com, 2015). Digital Marketing is also way forwarding for the Automobile industries too. The e-commerce rewards, the promotions, the service contracts, etc have a significant portion of IT budget. Investment in the digital marketing through mobile device or social media usage is helping the automobile industries to integrate the experience of the customers across the distribution channels. These technologies are allowing the automobile companies to customize the experience of the users. Schemes like loyalty cards and rewards points are flourishing which is permitting the users to build communities and share experiences (Chakravarti, 2013). Even though there is an increase in the usage of digital platform for marketing the products and services of the organization, from the perspective of buyers, there some limitation of online purchasing or using internet marketing which the organization must take care of. Information security is critical both to organizations and clients that join in online business. Numerous customers are mindful to purchase things over the Internet on the grounds that they don't accept that their individual data will stay confidential (Davidi, 2014). A few organizations that buy customer information show the alternative for people to have their information expelled from the database, otherwise called withdrawing. However, numerous clients are ignorant if and when their information is being imparted, and are frail to stop the exchange of their information between organizations if such movement happens. An alternate significant security worry that purchasers have with e-trade dealers is whether they w ill get precisely what they buy (David Stone and David Woodcock, 2014). Online venders have endeavored to address this worry by putting resources into and building solid client brands (e.g., Overstock.com, Amazon.com and ebay), and by leveraging dealer and exhortation rating frameworks and e-business holding arrangements. (Bishop and Rowley, 2012) All these arrangements endeavor to guarantee customers that their exchanges will be free of issues in light of the fact that the shippers can be trusted to give dependable items and administrations. Furthermore, a few major online installment systems (Google Checkout, PayPal, credit cards and so on.) have given back-end purchaser assurance frameworks to address issues on the off chance that they happen (Bird and Bird, 2007). Before concluding the essay it is necessary to answer the question, is digital marketing the way forward in marketing?. From the above discussion, irrespective of the limitations of digital marketing, it can be said that yes, the digital marketing is way forward. Keeping the key idea behind, incorporating the digital marketing gives opportunity to create more strong relationship with the customers and also emphasize on engaging more customers and transform the traditional way of purchasing to digital purchasing (Anna Rickman and Cosenza, 2007). Further, various technologies that is continuing the innovation include LTE mobile networks, Augmented Reality, 4G, 3D printing and next generation web search which is helping to enhance the customer experience (tnsglobal.co, 2012). These types of technologies are actually making the digital nature more powerful. The digital touchpoints are actually driving the demand and experience of the customers (avanade.com, 2011). In conclusion, the essay has analyzed the concept of digital marketing and have effectively answered to the question is digital marketing a way forward to the marketing through various companies examples. The essay highlights the opinions of some of the top management marketing experts and authorities, to understand whether digital marketing is really provide competitive advantages or not. The essay discusses the meaning of digital marketing and finds that it is all about empowering the IT and making the organization to develop proper plan and strategy with respect to their digital marketing. Through the digital marketing channel, the business drives direction and clarity. It is discussed that the organizations have transformed from the traditional media marketing to display advertising, social media, e-mail marketing and also mobile marketing. The essay has provided some of the companies examples like Starbucks, Apple, Amazon, Automobile industry to understand the impact of digital marketing. 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